Need help for Marketing Research Assignment!

• joeacid

  30 May 06, 18:24

  Hi guys. I'm doing my Marketing Research module now and is currently doing this question. Hope you guys can slightly give me some tips or advises before i start on my work. I wanted to hear more about it to prevent myself from approaching it wrongly thanks~
  
  Here's the question:
  
  This assignment requires you to conduct consumer research. In carrying out this task, you are required to ask respondents what drink they have for breakfast.
  
  Your sample size should be at least TWENTY (20) persons. Design a suitable questionnaire for the purpose of collecting your data.
  
  Write a report that clearly states your research objectives. Explain the profiles of the persons you have interviewed and how you selected them. Describe the process you used to obtain your data. Explain the questionnaire you used. Enclose all completed questionnaires as an appendix to your report. Present and discuss your findings. Discuss the problems associated with conducting this research.
• snobbish

  30 May 06, 23:20

  http://surveycentral.org/?x&V=2215&ReSort=1
  
  Hope This Helps
• snobbish

  30 May 06, 23:26

  Oh.And for ideas on how 2 design a survey:
  
  http://www.demographix.com/howitworks-2.asp
  
  http://www.surveysystem.com/sdesign.htm
  
  www.ajc.edu.sg/IPE designing a survey.htm
  
  www.csm.uwe.ac.uk/~pwhite/SURVEY3/node9.html
• joeacid

  31 May 06, 20:19

  Thanks snob hehe
• joeacid

  31 May 06, 20:26

  Anyone else can give me some tips?
• king108

  31 May 06, 21:24

  Originally posted by joeacid:
  Here's the question:
  
  This assignment requires you to conduct consumer research. In carrying out this task, you are required to ask respondents [b]what drink they have for breakfast.
  
  Your sample size should be at least TWENTY (20) persons. Design a suitable questionnaire for the purpose of collecting your data.
  
  Write a report that clearly states your research objectives. Explain the profiles of the persons you have interviewed and how you selected them. Describe the process you used to obtain your data. Explain the questionnaire you used. Enclose all completed questionnaires as an appendix to your report. Present and discuss your findings. Discuss the problems associated with conducting this research.[/b]

  You had actually came out with some of the backbone for your questionaire.
  
  Profile - pay scale, blueo or white collar, students, housewife, eldery and others.
  Location? where? near office, coffeeshop, canteen or specific location such as gathering place, Fast food.
  When? Morning break? or must or occasionally, Weekend?
  With who? or alone.
  Eat or just drink?
  Where you found your "questionable people"
  
  Some change drink everyday.Monday soya bean, Tuesday coffee, Wednesday Teh Talek..etc
  
  People refused to answer you..needed difference places to get data so that it really represent most or just specific group.
  
  I think 1500 words report should no be a problem with charts and tables. I am no business train..so maybe very layman..hopefully I am no "San Ka"
  
  
• joeacid

  1 Jun 06, 02:40

  Originally posted by king108:

  You had actually came out with some of the backbone for your questionaire.
  
  Profile - pay scale, blueo or white collar, students, housewife, eldery and others.
  Location? where? near office, coffeeshop, canteen or specific location such as gathering place, Fast food.
  When? Morning break? or must or occasionally, Weekend?
  With who? or alone.
  Eat or just drink?
  Where you found your "questionable people"
  
  Some change drink everyday.Monday soya bean, Tuesday coffee, Wednesday Teh Talek..etc
  
  People refused to answer you..needed difference places to get data so that it really represent most or just specific group.
  
  I think 1500 words report should no be a problem with charts and tables. I am no business train..so maybe very layman..hopefully I am no "San Ka"
  
  

  nah~ you're not san ka~ what you mentioned are true and i have thought of them as well~ But the real problem being how to choose and make a decision on the sample size and etc... That's my headache~
• laurence82

  1 Jun 06, 02:45

  hmm joe, what tips u need huh?
  
  i got do this project b4 arh, but apparently this is not in the notes i lent u
  
  i got one which fit exactly what u need
  
  u want Methods of Organisational Research, or if u want more precise, got Marketing Research one
  
  
• king108

  1 Jun 06, 07:17

  Originally posted by joeacid:

  nah~ you're not san ka~ what you mentioned are true and i have thought of them as well~ But the real problem being how to choose and make a decision on the sample size and etc... That's my headache~

  Can use mathematic method such as normal distrubiton..cause it most commonly used. The lot size can use singapore population maybe, then you decide your sample size perphap?
  
• joeacid

  1 Jun 06, 22:45

  Originally posted by laurence82:

  hmm joe, what tips u need huh?
  
  i got do this project b4 arh, but apparently this is not in the notes i lent u
  
  i got one which fit exactly what u need
  
  u want Methods of Organisational Research, or if u want more precise, got Marketing Research one
  
  

  i want Marketing Research~ u hav it?
• joeacid

  1 Jun 06, 22:46

  Originally posted by king108:

  Can use mathematic method such as normal distrubiton..cause it most commonly used. The lot size can use singapore population maybe, then you decide your sample size perphap?
  

  hmm... really got no idea at all~
• snobbish

  4 Jun 06, 02:19

  Herehere
  
  http://www.tutor4u.com/
• joeacid

  4 Jun 06, 02:28

  Originally posted by snobbish:

  Herehere
  
  http://www.tutor4u.com/

  yup yup i know this hehe~ I think this from Uk de